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Delivery Methods For Your Ethical Bribe

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Delivery Methods For Your Ethical Bribe

You’ve heard that before, I know you have. Especially if you are marketing your small business on the Internet. Well, I hate to break it to you, but it’s true. To have web success, you really need to be able to follow up.

Without the ability to follow up with your potential clients or customers, you have only one shot and making the sale. They land on your beautiful blog full of great content and see what you have to offer. If your copy doesn’t sell them right then and there, then — as soon as they click off your site, they are gone. For good.

It doesn’t have to be that way.

You can offer them something they want, in exchange for their name and email address, and follow up with them over time. Then you can educate them over time about the benefits of your product or service.

A couple of things you should keep in mind though.

  • The *bribe* should match your product or service.
  • It should be ethical and meaningful
  • It should provide value
  • It should benefit them AND dovetail with whatever it is you are marketing

I think we can all agree that this is the best method to market your small business using the Internet, but one question I get a lot is, “How do I deliver what it is I have offered?

This short video will show you step by step how to deliver your Ethical Bribe.

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Photo of WordPress Blogging Expert Cenay NailorCenay Nailor is an Internet, Affiliate and Networking Marketing success coach with mad technical skills she loves sharing. Visit her other blog and get some technical marketing help. You should also snag a weekly injection of Tech-Based Marketing Tips in the Newsletter she offers, and have it sent right to your inbox.

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